The United Restaurant Alliance (URA) was founded during one of the most difficult times in our industry — the COVID-19 pandemic.

Max Zahir, a longtime restaurant owner in Southern California, saw his business — like thousands of others — pushed to the edge.
From skyrocketing food prices to predatory credit card fees and insurance hikes, Max realized something:

Small restaurants were being crushed simply because they had no leverage.

Meanwhile, big corporate chains were getting better pricing, faster service, and support — all because they had buying power.

Instead of going solo, Max decided to unite.
He began connecting with other independent restaurant owners who were facing the same struggles — and together, they started negotiating as a group.

That idea became URA — a growing alliance of independent restaurants, bars, cafés, food trucks, and ghost kitchens that now negotiate like a national chain.

Today, URA represents the voices and dollars of hundreds of restaurants — and growing fast.

• We’ve saved owners millions in combined expenses

• We’ve helped small businesses stay open and profitable

• And we’ve proven that independent doesn’t mean alone

URA was built out of survival — now it exists to empower.
Join the alliance. Save money. Stay independent.